A Webmaster is it someone who is master of the web or knows everything that there is to know about managing, hosting, marketing, and updating a website. Over the past 20 years the websites have changed but the term webmaster has not changed. Websites have become Dynamic, with APP, API, Video, Blogs and Visual. There are more programming languages and new technologies not available years ago. Today consumers go online, play games, do research, communicate with others and consume more time online with different instruments. So the webmaster must be more accomplished and hence there are fewer available. Many technicians now specialize rather then striving to become a webmaster because the task is very difficult. A webmaster has these possible work responsibilities but may not do them all:
- Project Manager planning the website development
- Develop the site including framework and application builder
- Program write the code in coordination with the Developer
- Testing what has been coded
- Test across browsers
- Test across mobile, desktop and AMP
- Optimize Loading speeds of webpages
- Designs the website and layout
- HTML Expert
- CSS Expert
- Design Sense
- JavaScript and Ajax
- PHP, ASP, Java, Perl, or C++
- Mobile Optimization
- Design graphics for the web
- SEO to make sure your site is optimized for search engines
- PPC Campaign Manager – You manage the advertising though paid links
- Web Server Administrator
- Database Administrator
- Security Administrator
- Web Analyst -Monitor online traffic and conversions
- Strong troubleshooting and analytical abilities
- Marketing Administrator
- Social Media Marketer
- Produce Video for website
- Knowledgeable about website brand
- Address Users Complaints
Webmaster do not usually write the content used on the site. But they are fully committed to making the site successful. So, if content is not working many webmasters will suggest changes and make the changes. A webmaster is the wrong term for this person that can accomplish these items they should have been called “Website Success Counselors”.
The web industry is a growing profession that is attractive to many for several reasons. The future for so many companies depends on their online web pages, the people who design, develop, and manage their websites are in high demand — a trend that will continue for many years to come.
Whether you have a large corporation or small business web site you need a webmaster to allow you to take advantage of the internet market place. Doing the job poorly means you will fail. I urge anyone that wants to be successful to hire a top-quality webmaster is this the best dollars you can spend.